Questions that correlate the nature of authorship with the materiality of writing machines are not new to either literary criticism or to New Media scholarship. However, the environment of Web 2.0, (c. 2003-present) must, by its very nature, develop and expand these questions. If the "death of the author" led to "the birth of the reader" (in an environment where information was primarily linear and controlled by publishing companies), and the electronically-based "hypertext author" raised new possibilities for multi-linear writing (beyond print-based works such as Joyce's Ulysses), what then are the implications of environments constructed entirely by web-based, social networking applications? As never before, we can now turn to Foucault and ask, "What matter who's speaking?