UC New Media Research Directory
Kalay, Yehuda E.
February 22nd, 2007 under Faculty

Professor, Architecture Department; Director of the Center for New Media, UC Berkeley

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Yehuda Kalay

Professor Kalay is the editor-in-chief (for Architecture) of Automation in Construction (an international refereed journal published by Elsevier), and a founding member and past president of ACADIA (Association for Computer Aided Design in Architecture). Twice he has held the Lady Davis Professorship at the Technion, Israel Institute of Technology. He has authored and/or edited six books, and published 71 refereed articles on various topics related to computer-aided design, including building representation, performance evaluation, multi-disciplinary collaboration, knowledge-based design, and virtual place-making. Professor Kalay teaches courses in computer-aided architectural design, evaluation and prediction in design, design collaboration, multi-user virtual environments, semantically-rich representation of design, the nature of design knowledge, design decision-making, design process management, and research methods in design theory and new media. His current research focuses on web-accessible multi-user virtual environments (MUVE) and multi-disciplinary collaborative design.

 Links:      Home Page | Center for New Media

 Quote:   
Computing and telecommunication have become the new media of architecture. They impact the methods architects use to design buildings, the buildings themselves, and even how they are used. My efforts are directed towards understanding the impacts of New Media on the processes, and the products, and the profession of Architecture, towards educating students to become professionals who can operate in this new environment, and to have some measure of influence on its direction.



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After his final flatline in William Gibson’s Neuromancer, McCoy Pauley, a cyberspace cowboy with a southern drawl and a penchant for surviving brain death, undergoes a radical transformation. His cognitive processes, personality quirks, ICE-cutting skills, and memories are all recorded on a ROM cassette and stored as file #0467839 in the basement library of the sense/net archives. The McCoy Pauly / Dixie Flatline’s reconfigured technological nature provides us with a new way to imagine the archive of memory, revealing not only the manner in which we perceive it, but how we might understand it in the future--as a physical metaphor for the psychical apparatus that evolves from Freud’s description of it in “A Note Upon the Mystic Writing Pad.”
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