To adapt Jean-François Lyotard’s concept, we may say that media contact zones are like the
pagus in classical times: the tricky frontier around a town where one deals warily with strangers because even the lowliest beggar may turn out to be a god, or vice versa. New media are always pagan media: strange, rough, and guileful; either messengers of the gods or spam. Narratives of new media are thus less objective accounts than speculative bargaining positions. Encountering a new medium, one says in essence: “what do I get if I deal with this as if it were really a scroll, book, TV, phone, radio, or surveillance instrument (and so on) in disguise?”
— “Imagining the New Media Encounter.” Introduction to A Companion to Digital Literary Studies. Ed. Susan Schreibman and Ray Siemens. Malden, MA: Blackwell, forthcoming 2007.