UC New Media Research Directory
Nideffer, Robert F.
February 2nd, 2007 under Faculty, Uncategorized

Associate Professor of Studio Art & Information and Computer Science, UC Irvine
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Robert F. NidefferRobert F. Nideffer researches, teaches, and publishes in the areas of virtual environments and behavior, interface theory and design, technology and culture, and contemporary social theory. He holds an MFA in Computer Arts, and a Ph.D. in Sociology, and is an Associate Professor in Studio Art and Information and Computer Science at UC Irvine, where he also serves as an Affiliated Faculty in the Visual Studies Program, and the Art, Computation and Engineering (ACE) Program. Nideffer has participated in a number of national and international online and offline exhibitions, speaking engagements, and panels for a variety of professional conferences, workshops and events. Nideffer is a member of both the UC Digital Cultures Project and UC DARnet (Digital Arts Research Network) Multi-Campus Research Groups. Since 2000 he has been hard at play initiating an Academic Specialization in Game Culture and Technology, and serving as founding director of the Game Culture & Technology Lab.


 Links:      Home page| Game Culture & Technology Lab

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Distraction, attention deficit, or lack of concentration are common, in the visual field as well other fields of perception, as a defense against overstimulation; forces of habit or automatism are widely regarded as normal, as inference in the somatic field; and the peer group exerts an influence, creating a common libidinal bond which is a kind of suggestion ... From the vantage point of a dialectic of attention and distraction, any appeal against forgetting is an attempt to dictate what people should think.
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