UC New Media Research Directory
Raley, Rita
January 25th, 2007 under Faculty

Assistant Professor, Department of English, UC Santa Barbara
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Rita RaleyRita Raley researches and teaches in the areas of the digital humanities and 20-21C literature in an “international” or “global” context. Her book, Tactical Media, a study of new media art in relation to neoliberal globalization, is under contract and forthcoming from the University of Minnesota Press in its “Electronic Mediations” series. She also continues work on Global English and the Academy, excerpts of which have been published in The Yale Journal of Criticism and Diaspora. Another book project, Reading Code, is underway, an excerpt of which is forthcoming under the title, “Code.surface || Code.depth” (see a related graduate seminar here). In the English department at UCSB, she is affiliated with the Literature and Culture of Information specialization and the Transcriptions project and currently leading a working group on “New Reading Interfaces” for Transliteracies. She has taught at the University of Minnesota and at Rice University, where she was the Lynette S. Autrey Visiting Assistant Professor of English.


 Links:      Home page | Literature and Culture of Information Specialization | Transcriptions

 Quote:   
poem by NariCode may be mysterious, cryptic, and in a sense unknowable, but it is, as Ted Warnell’s “Lascaux Symbol.ic” reminds us, made. Analogizing the cave painting to code, “Lascaux” reminds us that the hand—craft, skill, technical expertise—comes in between code and surfaces of inscription, here the wall of the cave. Code may in a general sense be opaque and legible only to specialists, much like a cave painting’s sign system, but it has been inscribed, programmed, written. It is conditioned and concretely historical. Whether or not non-human agents have had a ‘hand’ in its formulation, code remains not only a constructing force but also that which is constructed.

— “Code.surface || Code.depth,” dichtung-digital (forthcoming).



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I am inquiring into the conditions that produce new consumer and citizen subjects in relation to historically specific technologies that link geography, demography, remote sensing, and contemporary identity politics (including geopolitics). These subjects can be understood to be the “targets” of two seemingly distinct contexts and practices: the target of a weapon and the target of a marketing campaign. In both cases, something or somebody has to be identified, coordinates have to be determined with available technologies, and the target has to be clearly marked or recognized in time and space. GIS provides the model for data bases as well as the representational logic for both warfare and marketing while GPS offers enhanced precision in locating such targets through accurate positioning. Geographically-based location technologies that draw on discourses of precision make possible the subjects of consumption and war.
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