UC New Media Research Directory
Rice, Ronald E.
January 26th, 2007 under Faculty

Arthur N. Rupe Professor in the Social Effects of Mass Communication and Co-Director of the Center for Film, Television and New Media, UC Santa Barbara
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Ronald E. RiceRonald E. Rice (Ph.D. in Communication Research, Stanford University; B.A. in English Literature, Columbia University) is Arthur N. Rupe Chair in the Social Effects of Mass Communication in the Department of Communication, and Co-Director of the Center for Film, Television and New Media, at University of California, Santa Barbara. He was also elected President of the International Communication Association (ICA) (2006-2007) and a Fulbright Scholar in Finland (2006). He has co-authored or co-edited Media Ownership: Research and Regulation (2007); The Internet and Health Care: Theory, Research and Practice (2006); Social Consequences of Internet Use: Access, Involvement and Interaction (2002); The Internet and Health Communication (2001); Accessing and Browsing Information and Communication (2001); Public Communication Campaigns (1st ed: 1981; 2nd ed: 1989; 3rd ed: 2001); Research Methods and the New Media (1988); Managing Organizational Innovation (1987); and The New Media: Communication, Research and Technology (1984).

 Links:      Home page | International Communication Association (ICA) | Center for Film, Television and New Media (UCSB)

As many other have emphasized, what appears to us as a communication medium is not fully determined by technology. Media are of course imbued with the social conventions, expectations, practices, constraints and other influences of their technological, historic, economic, social and cultural times. This is most obvious during the initial development and diffusion of new media, when people try to fit new media into old conventions, or develop new ones.
— from “What’s New about New Media? Artifacts and Paradoxes,” New Media and Society 1999, 1(1): 24-32

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To adapt Jean-François Lyotard’s concept, we may say that media contact zones are like the pagus in classical times: the tricky frontier around a town where one deals warily with strangers because even the lowliest beggar may turn out to be a god, or vice versa. New media are always pagan media: strange, rough, and guileful; either messengers of the gods or spam.