UC New Media Research Directory
Lewak, Sue
April 6th, 2007 under Grad Students, Uncategorized

Graduate Student, English Dept., UCLA

Sue LewakSue Lewak is a doctoral candidate in the department of English at UCLA. She specializes in 20th century American literature, little magazines (hard-copy/online self-publication), and literature and the environment. She is currently completing a dissertation entitled: “Soft Poems: Access to Raw Tools.”

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I am inquiring into the conditions that produce new consumer and citizen subjects in relation to historically specific technologies that link geography, demography, remote sensing, and contemporary identity politics (including geopolitics). These subjects can be understood to be the “targets” of two seemingly distinct contexts and practices: the target of a weapon and the target of a marketing campaign. In both cases, something or somebody has to be identified, coordinates have to be determined with available technologies, and the target has to be clearly marked or recognized in time and space. GIS provides the model for data bases as well as the representational logic for both warfare and marketing while GPS offers enhanced precision in locating such targets through accurate positioning. Geographically-based location technologies that draw on discourses of precision make possible the subjects of consumption and war.